Paris Motor Show 2010 : interactive floor Citroën C-Zero

With over 1.2 million visitors , this new edition of the Paris Motor Show exhibited a lot of innovations, including the new electric car Citroen "C-Zero". Economic, ecological and silent, it was designed to facilitate and improve our daily mobility.

This floor was installed in a gallery C-Zero, highlighting each of the technical and environmental C-Zero features, through four universes: C-Zero City, C- Zero Bubbles, C-Zero Zen, C-Zero Travel.

The visitor overlooks C-Zero City, an urban neighborhood where he can interact with the autonomous cars. Quiet, the C-Zero doesn't generate noise pollution.



C-Zero Bubbles is composed of oxygen bubbles that burst under the feet of visitors, releasing some messages about the car's features.



C-Zero Zen is an interactive aquarium with water effects, that frees up texts about the technical specifications of the car. Fish wander around and escape the footsteps of visitors.



C-Zero Travel offers visitors the opportunity to overfly some wild landscapes seen from above, such as the Grand Canyon or the desert of Algeria. The scenery unfolds far below with a vertiginous sensation enhanced by some atmospheric effects, while hexagons pave the visitor's way like Japanese style stepping stones.



In order to achieve a realistic rendering, we developed a terrain construction tool ( much like Google Earth ) aimed at displaying relief maps with believable perspective in real time and in high definition.


Design and development: 2Roqs
Production: Mobidium
Sound design: Studio Splank